I am sure everybody at some point has experienced the frustration of sending an important email and wondered if it was actually received, read, forwarded or just deleted. Sure, there are a few rudimentary capabilities within Outlook that may slightly ease your concerns, but imagine if there were flexible and easy-to-use programs that could really provide you with understanding of what was occurring with that ever so critical email? What if you could determine not only if your email was received, but you could also get a notification alerting you at the exact moment it was actually read? Wow, that certainly would make the timing of that follow-up call or email simpler to determine!
Surprisingly, there are a variety of technology solutions currently on the market that can present you with this information, as well as offer a great deal more complex tracking capabilities and functionality— all of these are usually transparent and undetectable from the email recipients. For example, some of the applications will never only notify you of the exact data and time your email was opened, but will also present you with the physical geographic location and IP address from the recipient’s computer (Internet scammers beware!), the apparent e-mail address from the recipient (useful if people use free email tracking for gmail and after that forward the e-mail for their business accounts or the other way round or use email aliases), any URL’s found in your email that are clicked through (great to monitor the potency of your latest email campaign), the duration the email was read, and if your email was forwarded or keep reading an alternative computer (very beneficial to follow confidential of proprietary information that may be passed onto a competitor).
Some of the more complex applications also provide all of the above tracking information about your individual email attachments to include PDF’s, Word and Excel documents. So, if you sent a prospect a proposal as being a PDF, not just would all of the above be capable, however, you could receive these details on the page level! In other words, you can determine the duration and frequency that each page was read. Hmmmm, why was this prospect spending so much time reading the section that contained our pricing?
Additionally, some applications even allow for the restriction of certain activities. For instance, you are able to restrict a recipient from printing or forwarded your email. Or, some allow for the sender to specify a period duration wherein the email will self-destruct inside an elapsed time once it has been read. Poof, so now you look at it, so now you don’t!
Most offer some form of Outlook plug-in this allows the sender to specify the “treatment” level for each email and well as turn-off the tracking features. As most companies charge on a per email tracked basis (usually fractions of a penny per email), you might like to track only important emails. If you are sending HTML-based e-mail, measuring opening rates is easy. Rather than embedding your logo or other images within your e-mail, create Image tags that load the photos out of your server. Then, whenever someone opens an e-mail message on your part, the written text and other non-graphical data will load immediately while the images are being requested from your server.
Each request a picture is going to be recorded in your server logs. You can just use your server log reporting tool to see how many times a specific image was requested. Again, should you not gain access to your logs you should locate a dcogtr sympathetic ISP. Here are some tips for producing your open rate tracking even more accurate. Image Tracking – Create a unique image for each and every campaign. That way you won’t get confused whenever you examine your results. You do not have to utilize a large image in order to create a powerful tracking strategy. Many marketers produce a 1 pixel x 1 pixel GIF that is certainly either transparent or set for the same color because the HTML background color. Don’t do that. It’s a flag for SPAM filters. Utilize a standard graphical image.