Product review & rating has developed into a well known feature that the majority of the successful e-commerce merchants have applied on their product details page. Main benefit of this feature is: it assures the visitors and customers that zion product reviews is not just another banal e-commerce product. Individuals are actually speaking about it (both good and bad) as well as their thinking shows up here!
People always leave for the competitors when your product details page can’t satisfy them by assuring them. Your product details page is the most essential portion of the site since this is the area when your customers decide if you should add the merchandise to the cart or to abandon it. Hence, every effort needs to be come to assure the shoppers that the products you might be offering truly are offers good bargain and value for price.
Among the strongest features in your product details page is the choice to enable the customers express their opinion and experience about the product. A simple one line comment added by a happy customer can assure plenty of other visiting customers about purchasing the product.
Following are 5 strategies for making your products or services details page better by encouraging customers and visitors to write reviews for your products:
Tips 1 – Product Details page Design:
Your products or services details page design should get special emphasize hence people always want to check out the products details pages which can be visually attractive and neatly presented. The product details page should arrange the product images, description, prices and attribute selection options etc. very neatly and in a way to ensure that customers can find information easily. In case your product details page design and arrangement is vivid and attractive, people want to write something regarding it. Adding Image zooming, image video and multiple images illustrates the product better and thus gives customers an excellent insight concerning the product. When a visitor finds a eye-catchy product details page, it’s much more likely that s/he want to include some words there.
Tips 2 – Don’t make the process complicated:
Keep your Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you wish the rating feature to be present combined with the review option, provide a visual 5 star rating which can be rated utilizing the mouse click. Offer the negative rating options that could provide a bold impression to the visitors they are free to rate it the way they feel. For your Review create the email fields optional as people often don’t want their emails to be visible publicly. Offer an option whether or not to show or hide the e-mail addresses through the published reviews. One issue you ought to be particularly careful about will be the CAPTCHA. Easy CAPTCHA can easily be broken by the spammers and hard CAPTCHA irritates the true reviewers. Pick one which can be difficult to break through the Spamming softwares yet easier for a persons users to see.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should enable you to administering the review and rating casted by the visitors or customers. You should be able to publish/un-publish the reviews,(even manipulate if you want), control the visibility, control the quantity of reviews per page, reply returning to a reviewer and other conventional review & rating moderation features. In the event you value what your prospects say concerning your products, you ought to regularly moderate the reviews. Visitors feel frustrated they discover that their reviews are never getting published in your website. Send them thank you emails for that reviews and visiting your internet site so when reply lrqusd the review, write a thing that would not only impress the reviewers but in addition other visitors.
Tips 4 – Maintain the ‘Negative Reviews’ too:
If your product details page is loaded with reviews with flattering and praising words & all 5 stars, that would possibly make other visitors doubtful about authenticity of those reviews. If consumers are criticizing the merchandise, it’s the best opportunity to defend the reason why and let others know it. Take the ability to confront the negative reviews with satisfying answers and place them amongst the other reviews.
Tips 5 – Reviewing Competition:
What about announcing a little gift, free coupon or discount for the premier reviewers? Yes, that would definitely encourage visitors and customers explore your product or service and write something about the subject. A $5 discount code, 5% discount or free gift wrapping would inspire lot more visitors and customers to write some lines for the products.
Present your product or service more visually and then in richly designed format, offer some benefits for writing reviews, create the process easy and moderate regularly to get additional reviews.