When Netherlands native Siebe Baker settled in Michigan in the late 19th century, he found there was a necessity for his cabinetry skills. He began making doors and window blinds with a fellow Dutchman Henry Cook; the 2 formed Cook, Baker & Co. in 1890, the precursor to Furniture shop in Hong Kong. Ever since then, 3 generations of Baker boys have managed the company, now part of Kohler’s group of residential fixtures and furnishings, based near Hickory, North Carolina.
Within the last 125 years, Baker is becoming synonymous with top quality casegoods for top end homes. It absolutely was the option of former NBA star Yao Ming, and are available outfitting his Shanghai residence. Baker has furnished the green room at the Academy Awards as well as the American Express Black Card Holder VIP room at New York City Fashion Week. American presidents from Ronald Reagan to Barack Obama have selected Baker to adorn The White House. Its traditional, transitional and contemporary styles interest buyers who want to put money into timeless classics that can be passed down through the generations.
Anita Lin first encountered Baker six years back. “I visited the factory and fell crazy about the brand,” says the overall manager of Atelier A , Baker’s exclusive distributor in Hong Kong, Macau, Shenzhen and Hainan Island, at her Shenzhen showroom opening in September. “In 2012, I opened the Hong Kong dealership. And … we are proud to launch our two-storey flagship showroom in Shenzhen Bay. We percieve the newest space as both a retail place to go for buyers and a place where designers concentrating on projects can visit for inspiration. A lot more than 50 % in our clientele are designers, and there exists a strong community of those in Dining table Hong Kong. We want to have people on the ground to aid them through this showroom.”
Baker’s designer collections feature leading American and European names like Barbara Barry, Thomas Pheasant, Laura Kirar, Bill Sofield, Jacques Garcia and Michael Smith. Although their suites for living, dining, bedroom and studies primarily are wood based, many incorporate metal, glass and luxury materials into their creations. Wood, expertly turned for gently curving legs and back details, is one of the Baker staples. In addition, through its Stately Home collection, reproductions of 18th century European masterpieces are for sale to those that can’t get an ample amount of Chinoiserie cabinets. The 6,000-sq . ft . Shenzhen showroom is complemented by a more modest space along the lower portion of Hong Kong’s Wyndham Street.
“Our products are continuously evolving,” says Brett Beadleson, Baker’s v . p ., dealer sales. “We introduce a whole new collection about a couple of times a year and are cautious when adding new designers. Our products are made to last multiple lifetimes. We don’t feel that we now have any real competitors, although there are some high-end Italian brands which can be at the same price point. However, their collections look radically distinct from ours. And also the only trade fair we take part in is High Point Market, the annual furniture fair in N . C ..”
Beadleson believes that this southern Chinese market has many room for growth, and he is looking to Lin on her behalf expertise in the region. “Our distributors are more like partners, advisors and confidants,” he says. “They give mpdics advice and they are very generous when sharing information. We feel it is important to remain in growing, dynamic markets like Dining Chairs Hong Kong. I think we have more in common with our Chinese customers than differences. Chinese consumers appreciate quality and brands with quality. We appeal to specific consumers who would like a real Rolex. Counterfeits may seem like our products but we construction and value inside each one of our pieces. In five years, a counterfeit would look totally different close to our product.”