Many of us are still clear on what the phrase “cloud” means. In accordance with Wikipedia, cloud computing “…provides computation, software, data access, and storage services which do not require user knowledge of the physical location and configuration of the system that gives the help.” Why is this important? It delivers agility to businesses that has never been seen before.
Whenever a business moves to the cloud, it is no longer required to keep IT on premise. What this means is dramatically reduced infrastructure and energy costs. While not having to spend money on expensive infrastructure, and using web-based services instead, businesses can grow faster, and just utilize the storage area they need, growing when necessary and shrinking when space is not really needed. Servers are in another location, so you will find no high energy bills to keep an eye on, and no unexpected spikes in costs.
What’s interesting is that every company is trying their own methods: either pioneers within the company have started using Twitter, Facebook, LinkedIn or Google pages (etc and so forth – there are tons of social networking platforms available). As social media has become popular, lots of third-party providers also have emerged as the “specialists” – they will approach you together with convince you that they are individuals who have mastered using twitter – then a different one may come as the specialist for engaging customers with Facebook…After the morning, as being a company considering the adoption of social networking, you’ll more confused than ever. And worst of, some customers would think they are fully conscious of everything that is to understand about social media marketing and also you now how you can reach all of them individually on all of these different platforms.
On the other hand, experience has shown that despite the fact that social media marketing has become quite popular, very few companies actually have clear strategies in addition to clear indicators with regards to their social media marketing campaign. More often than not, most companies think they’ve tried it all after they have formulated their accounts on popular social media platforms then publish pieces of information from time to time – mostly ads with regards to their services. While this approach is typical, we quite often see companies apply this strategy simply to abandon it all together a couple of months later, mainly because they have got no clear way to follow, nor clear indications. The issue is, those companies adopted social media marketing thinking they already knew what to anticipate from the beginning: and this is where the problem lies. Social networking can be very powerful provided it’s implemented strategically- not just because a company has chose to copy-and-paste another companies approach or feel it’s the ‘done thing’.
So what’s the analogy between social networking and cloud computing when it comes to company adoption? Well, in terms of cloud-based solutions, many businesses think that they know already what to expect from cloud computing solutions: this usually brings about companies minimizing the disruptive change that cloud-based solutions can bring. Moreover (as is the situation with social media marketing) the cloud has become so popular that a lot of solutions are actually tagged with all the word “cloud” – although some aren’t actually cloud-based solutions per se. Through the client’s point of view, this provides the false impression that they know all they need to about cloud-based solutions. But this actually creates an uncomfortable situation for actual cloud-based solution providers as, with a lot of companies who zoarok they understand everything you should know about the cloud, it’s really hard to focus on the advantages that this company may benefit from custom-implementation of email collaboration. Let’s take a good example: you already know that I’m an advocate for Hosted Exchange- I’ve got tons of measurable indicators that can be employed in favor of adopting Hosted Exchange for one company (it’s always good to get clear return on interest or ‘ROI’ for each IT project), however, if the client thinks that they don’t need a cloud-based solution, just because everybody available has demonstrated and advertised the incorrect means for their company to adopt the cloud, there’s a high chance which they won’t even consider hearing any pro-cloud arguments.
As being a final note, here’s what I would suggest to the company pitching the adoption of cloud computing: don’t get into that trap that allows you to think you know anything that a cloud-based solution may bring, and secondly- have whoever pitches to you about cloud computing think of measurable ROI – choose to adopt the cloud since you see actual benefits, not because it’s trendy.